By poseidon01.ssrn.com via poseidon01.ssrn.com
Richard Zeckhauser,Harvard University\r\nFromDavidRicardomakingafortunebuyingBritishgovernmentbondsontheeveoftheBattleofWaterlootoWarrenBuffettsellinginsurancetotheCaliforniaearthquakeauthority,thewisestinvestorshaveearnedextraordinaryreturnsbyinvestingintheunknownandtheunknowable(UU).Buttheyhavedonesoonareasoned,sensiblebasis.Thisessayexplainssomeofthecentralprinciplesthatsuchinvestorsemploy.Itstartsbydiscussing``ignorance,\"awidespreadsituationintherealworldofinvesting,whereeventhepossiblestatesoftheworldarenot known. Traditional finance theory does not apply in UU situations.Strategicthinking,deducingwhatotherinvestorsmightknowornot,andassessingwhethertheymightbedeterredfrominvesting,forexampleduetofiduciaryrequirements,frequentlypointthewaytoprofitability.Mostbiginvestmentpayoutscomewhenmoneyiscombinedwithcomplementaryskills,suchasknowinghowtodeveloprealestateornewtechnologies.Thosewholacktheseskillscanlookfor``sidecar\"investmentsthatallowthemtoputtheirmoneyalongsidethatofpeopletheyknowtobebothcapableandhonest....