Summary

It is one thing to start a venture, even a successful one. It is another to spend a lifetime in the trenches experiencing a variety of successes, failures and everything else that entrepreneurship has to offer. \nDid you know that expert entrepreneurs do not always begin with clear goals or brilliant ideas? Nor do they bet their farm on a vision no one else can see. In fact, the lessons they learn have to do with understanding that the future is fundamentally unpredictable, yet you can co-create it using things already within your control. \n\nListen to Professor Saras Sarasvathy, who has spent over two decades researching and teaching the profound yet practical lessons that expert entrepreneurs have learned the hard way.